Style guide
Style Guide
Arte:Re(gards)
Germany
France
Identity
Logo
Logo
Colours
Fonts
Grid
German logo
French logo
Colours
ARTE:RE Orange
ARTE:RE Light Grey
ARTE:RE Blue
ARTE:RE White
Fonts
Grid
10 column grid & clearspace (hover to see)
Opening
Title Animation
Title Lockup
Title lockup
Title Animation
Protagonist
Shot
During the protagonist shot we focus on her/him in their natural environment. With the position of the protagonist and the use of shallow depth of field we’re creating an image that‘ll make him/her stand out from their surroundings. To create the right atmosphere we wrote down some tips to achive the best shot, as well long or medium closeup.
Quotations
Transitions
We developed a set of 3 different transitions to introduce a new protagonist into the episode. Two of them are built with 6 frames, one has a horizontal transition and the other a vertical transition. Two of them are edited with 6 frames. One has a horizontal transition and the other a vertical transition. The third one is edited with 3 frames and is seen as a 'fast' transition.
transition fast horizontal
transition fast vertical
Composition
Graphics
Mapping
Our map comes with a dark blue overlay, that is set on 50% transparency. We highlight the designated country with orange.
Names of countries, cities, and regions are pinpointed with tags. The first language will be presented in Gotham Bold, the second line will come in Light.
The first frame is focused on the country. This map will be matched with a medium shot of the protagonist.
The second frame is focused on the city and will be matched with a close-up of the protagonist.
*Hover to see
*The map can slide in from left or right depending on the footage
Insets and Lower-thirds
Facts & Numbers
A set of graphics are developed to visualise key information and numbers during the episode. The charts are designed with the main idenitity in mind but also based on the idea of accessibility by keeping the design formula simple.
Chart 1
Chart 2
Chart 3
Fact 1
Speechbubbles
Titles
Credits and social
Fixed title
Fixed title
*Fixed title is needed to add for night re-run of the program.
Credits and social
Composition 00
— How to render
Composition 01
— How to edit the Opening Sequence.
Composition 03a
— How to add the map of the country and select for closeup.
Composition 03b
— How to add the map of the area/city. The image used for streetlevel is an example, if this is needed you should insert the correct street image.
Composition 04a
— How to edit Quote A
Composition 04b
— How to edit Quote B
Composition 04c
— How to edit Quote + Highlight A
Composition 04d
— How to edit Quote + Highlight B
Composition 05
— How to edit Socials
Composition 06
— How to edit Speechbubbles
Composition 07a*
— How to edit the Protagonist composition of 3 protagonists
Composition 07a
— How to edit the Protagonist transition vertical and horizontal
Composition 07c
— How to edit the Protagonist transition vertical and horizontal sped up
Composition 10 (a,b,c)
— How to edit the graphic composition of charts, numbers and percentages
a. Numbered (dots) chart
b. Bar chart
c. Pie chart
Composition 11
— How to edit the Credits including Social channel
Composition 11
— How to edit the Credits excluding Social channel
Composition 12
— How to edit the Title for night-airing
©KesselsKramer
Amsterdam